Welcome To StudioCraft

Why you need a remarkable headshot


We can all agree that persuading, convincing and influencing others to engage with our products or services is crucial to our professional success. These actions/activities take a up a significant portion of our work day whether as an entrepreneur, business manager or creative professional. 
After all this work a lot of professionals end up with the same feeling, that they are being ignored, looked past and not taken seriously.

For better or worse, today's workforce is becoming less corporate and more entrepreneurial resulting in a culture where business leaders need to be seen to be understood. More business transactions are now directly between individuals and their customers. In the past only celebrities were concerned with their media perception but now thanks to social platforms we are all in the media spotlight trying to build a name for ourselves and promote our businesses. 


Many professionals are so focused on building their products or services they don’t recognise the importance of how they themselves are being perceived and the role perception plays in the sales process. To stand out from the crowd to promote your product/service you first need to send a strong message that you are competent and trustworthy, and this starts with your headshot. People are simply drawn to work with confident, approachable people. The power of a professional headshot is that it inspires this trust at the first point of contact a person has with you, whether in online profiles or media appearances. 


We know how nerve-raking it can be for some to get a professional portrait taken. We get self conscious and think we aren’t ‘photogenic’. We want to be judged on our internal capabilities, intelligence and talents but as humans we initially judge based on the external appearance. When you invest in your image, your perception in the media starts working for you and your team, allowing you to promote your business with confidence, leading to new opportunities.


Headshots are a tool for persuasive communication. Thanks to this 600 person Cornell Research Study we know that first impressions based on online media profiles transfer into real world relationships. Positive impressions created by a great headshot can positively persuade someone trying to make a connection with you in person. This finding was also supported by the worlds foremost network of professionals; according to LinkedIn research, you’re 14 times more likely to engage with someone with a good headshot.


If customers aren't seeing you as the trusted authority in your industry, they’ll look past you to somebody else who looks the part. Customers are distracted and fickle and don’t have the time to do detailed research about your qualifications. Once you look like a professional in their mind, you start out ahead. Both brands and businesspersons win in the marketplace by first looking the part. Why? Because nobody will trust you are the best at what you do until you look like it.

Adrian Creary